Devone Kanudsky,the junior salesperson for NU-VU Food Services Systems,has been given a list of phone numbers for all the food service managers in his state.Kanudsky has been instructed to call each number on the list and see if the respondent is interested in buying a NU-VU pizza/bread baking system.What is Devone doing?

Question

Quizplus · Accepted Answer

Cold calling is a form of lead generation in which the salesperson approaches potential buyers without any prior knowledge of the prospects' needs or financial status.

Devone Kanudsky,the Junior Salesperson for NU-VU Food Services Systems,has Been