Which type of pricing objective does a company using market share pricing have?
A)profit oriented
B)sales oriented
C)demand oriented
D)supply oriented

Question

Quizplus · Accepted Answer

Market share pricing is a sales-oriented pricing objective, which aims to increase the company's market share by setting lower prices than competitors or increasing promotional activities. This objective focuses on increasing sales volume rather than profit margin.

Which Type of Pricing Objective Does a Company Using Market