Grove City Furniture Company has recently moved to a new,larger location.At this new location,it has been unable to attract sufficient customers.Frankie Alonza,its owner,does not have the cash to pay the current loan instalment due on the building and inventory.Alonza has decided to reduce all merchandise prices by at least 50 percent for a weekend sale so he can earn enough to make his loan payment.How can his pricing objective be classified?
A)as market share maximization
B)as satisfactory profits
C)as sales maximization
D)as target ROI.

Question

Quizplus · Accepted Answer

The strategy described will maximize sales dollars,but will not maximize or improve any of the other objectives in the long term.

Grove City Furniture Company Has Recently Moved to a New,larger