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Procter & Gamble Dropped the Price of Pringles Potato Chips

Question 47

Multiple Choice

Procter & Gamble dropped the price of Pringles Potato Chips due to price competition and consumer demand.As a result of the price reduction,why did Procter & Gamble experience increased unit sales and earnings by 10 percent?


A) price wars with other snack food makers
B) elasticity of demand
C) price demand determinants
D) market share fluctuations

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