Which of the following best describes when pricing is used as part of a promotion strategy?
A)It can be effectively used in trade promotions.
B)It cannot be used as a public relations tool.
C)It must be accompanied by personal selling.
D)It makes the establishment of a price to quality relationship unnecessary.

Question

Quizplus · Accepted Answer

Pricing can be used as part of trade promotions, such as offering discounts or rebates to retailers or distributors, to incentivize them to promote and sell a product.

Which of the Following Best Describes When Pricing Is Used