What do many consumers,especially when faced with an uncertain purchase decision,think of a high price?
A)It is a signal of quality.
B)It is an indication that consumers are being exploited.
C)It will always lead to major price discounts to wholesalers and retailers that distribute it.
D)It is a sign of the company's overall market share.

Question

Quizplus · Accepted Answer

Numerous studies have shown that consumers equate high price with high quality.

What Do Many Consumers,especially When Faced with an Uncertain Purchase