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Petra Knows Little About Cooking and Does Not Want to Spend

Question 109

Multiple Choice

Petra knows little about cooking and does not want to spend the time to learn how to make a quiche.However,she has been asked to bring a quiche to an office retirement party.Not wanting to make a poor choice,what is she likely to do?


A) intuitively make the right choice
B) buy the most expensive pre-made quiche (perhaps paying too much) ,guessing that the price is related to quality
C) research the product and buy the least expensive frozen quiche she can find
D) buy the least expensive frozen quiche because most consumers believe that price is not directly related to quality

Correct Answer:

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