After establishing pricing goals,managers should estimate total revenue at a variety of prices.Next,they should do which of the following?
A)choose the ROI target
B)determine corresponding costs for each price
C)implement pricing segmentation
D)establish geographic pricing heuristics

Question

Quizplus · Accepted Answer

Once pricing goals are established and revenue is estimated at different price points, managers must determine the corresponding costs for each price to assess profitability. This cost analysis helps to identify the most viable pricing strategy for the company. Choosing an ROI target, implementing pricing segmentation, and establishing geographic pricing heuristics are other factors that can be considered but are not as directly tied to the initial step of pricing estimation.

After Establishing Pricing Goals,managers Should Estimate Total Revenue at a Variety