Bowler's Alley is a chain of Canadian stores targeted to people who are proud of their NBA (National Bowling Association)membership.It has agreed to set up a special display of Rawling bowling balls near its bike aisles and also to run an advertisement in newspapers in communities where its stores are located.Rawling has agreed to supply the display material free and to pay for half the cost of the advertisement.What is this example of?

Question

Quizplus · Accepted Answer

A promotional allowance may be used to offer free goods or displays to a retailer in return for promotion of a manufacturer's products,or it may pay for some or all of the advertising costs.

Bowler's Alley Is a Chain of Canadian Stores Targeted to People