If a marketer decides to price goods at odd-numbered dollar amounts to denote bargains, and at even-numbered amounts to denote quality, what is he or she using?
A)two-part pricing
B)deal pricing
C)decoy pricing
D)psychological pricing

Question

Quizplus · Accepted Answer

The marketer is using psychological pricing, which involves using pricing techniques to influence consumer behavior and perception, such as using odd or even numbers to convey specific messages about the product.

If a Marketer Decides to Price Goods at Odd-Numbered Dollar