Which discounting practice that is often done routinely without much forethought do business-to-business salespeople often use to heighten the demand for certain items in a product line?
A)price lining
B)devaluation
C)price shading
D)consumer discounts

Question

Quizplus · Accepted Answer

Business-to-business salespeople often use price shading, which is the practice of offering discounts on certain items in a product line without changing the list price, to create the illusion of demand and encourage customers to buy those items. This is often done routinely without much forethought. Price lining refers to a practice where items are grouped into price categories, devaluation is the reduced value of a product due to factors such as wear and tear, and consumer discounts are offered directly to end consumers, not businesses.

Which Discounting Practice That Is Often Done Routinely Without Much