During a Recent Worldwide Recession When Wine Usage Was Declining,Nickel

During a recent worldwide recession when wine usage was declining,Nickel & Nickel launched a new brand of wine,which it sold at $125 a bottle.The wine is allowed to age three times as long as lower-priced wines,and the grapes used in the wine's production are handpicked.Wine lovers appreciate how both production techniques improve wine quality.What did Nickel & Nickel use to build market share?

A) value-based pricing
B) unbundling
C) price line bundling
D) status quo pricing