The same Timex, Seiko, and Citizen wristwatches you buy in North America can be purchased around the world. Why is there is no difference in a watch purchased in Russia, in Mexico, or in Singapore?
A)The manufacturers of these watches use an ethnocentric strategy.
B)The manufacturers of these watches use a global marketing standardization approach.
C)The manufacturers of these watches use a synergistic approach to globalization.
D)The manufacturers of these watches use a cultural marketing strategy.

Question

Quizplus · Accepted Answer

The fact that there is no difference in a watch purchased in different countries suggests that the manufacturers are using a global marketing standardization approach, where they offer the same product with little to no customization for local markets. This approach aims to achieve economies of scale, simplify marketing efforts, and maintain a consistent brand image worldwide.

The Same Timex, Seiko, and Citizen Wristwatches You Buy in North