Central to any society is a common set of values shared by its citizens that determine what is socially acceptable.How do marketers refer to these values collectively?
A)a country's ethical system
B)a country's culture
C)a country's ethnocentricity
D)a country's socialization

Question

Quizplus · Accepted Answer

Marketers refer to these values collectively as a country's culture. Culture includes not only shared values, but also beliefs, customs, behaviors, and artifacts that define a society. It is important for marketers to understand the cultural norms of the society they are operating in to ensure their marketing efforts are effective and appropriate.

Central to Any Society Is a Common Set of Values