Which of the following is an important cultural factor that should be considered by global marketers?
A)competitive synergy
B)language
C)natural resources
D)technology sensitivity

Question

Quizplus · Accepted Answer

Language is an important cultural factor to consider as it affects communication, product naming, packaging, and advertising. Marketers need to ensure that their message is translated accurately and appropriately for the target culture.

Which of the Following Is an Important Cultural Factor That