Jim Beam Distillery launched a Pan-European campaign across 28 markets from Russia to Scandinavia and into southern Europe to reposition its bourbon.It focused on finding men in bars and featuring them in local print ad campaigns as "real friends" of Jim Beam.Such an ambitious ad campaign could be threatened by which of the following changes in the legal environment?
A)negative changes in how Europeans perceive alcohol
B)an inflationary period,which makes drinking expensive bourbon a luxury item
C)the enactment of a quota limiting how much Jim Beam can be imported
D)a dramatic increase in the number of alcoholics in Europe

Question

Quizplus · Accepted Answer

Only the quota is an example of legislative change.The change in inflation deals with an economic change,and the other options are examples of cultural change.

Jim Beam Distillery Launched a Pan-European Campaign Across 28 Markets