Leuwin & Thomason is a British manufacturer of washing machines. It wants to make its products more readily available in the United States and Canada. The company feels it is important to retain strict quality control over its production processes and wants its global expansion to yield a high return. Which method should Leuwin & Thomason choose to enter the global marketplace?

Question

Quizplus · Accepted Answer

To retain strict quality control over production processes and yield high returns, direct investment would be the best choice for Leuwin & Thomason to enter the global marketplace. With direct investment, the company can establish its own manufacturing facilities in the United States and Canada, allowing it to maintain complete control over its production processes and quality standards. This will also provide the opportunity to establish a strong brand presence and create a loyal customer base in the North American market.

Leuwin & Thomason Is a British Manufacturer of Washing Machines