Big Brother, Survivor, and Wipeout are just some of the popular television shows that have been exported to foreign markets. The formats and rules are adhered to very closely, but the television shows will vary tone, lighting, greetings, and pace just enough to captivate local audiences. What is this an example of?
A)product adaptation
B)product divestment
C)product penetration
D)market substitution

Question

Quizplus · Accepted Answer

This is an example of product adaptation, where a product is modified slightly to fit the cultural and societal norms of a foreign market. The format and rules remain the same, but minor changes are made to appeal to local audiences.

Big Brother, Survivor, and Wipeout Are Just Some of the Popular