Arista-Buvez Inc. manufactures a specialized fish food designed to enhance the natural colouration of tropical fish. The product is exported to 27 countries. Arista-Buvez wants to convey similar messages to its target market in each country and has a small promotional budget. To ensure the company fully meets the needs of all global markets, Arista-Buvez's most logical choice is to develop a new and unique promotional campaign for each country.

Question

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Developing a new and unique promotional campaign for each country would not be a feasible option for Arista-Buvez given their small promotional budget. It would be more efficient and effective to develop a consistent message that can be adapted to each market. This way, Arista-Buvez can ensure that its brand image is consistent across all countries while still tailoring its message to local markets.