For about the first 100 years of modern advertising the very notion of the brand was intimately connected with:

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In the early days of modern advertising, brands were primarily associated with perishable household items such as soap, flour, and canned goods. This is because these products were mass-produced and required branding for differentiation in an increasingly crowded marketplace. The concept of branding eventually expanded to other industries, but perishable household items were the primary focus in the early stages of modern advertising.

For About the First 100 Years of Modern Advertising the Very