Brand researchers spend many hours observing people as they walk around stores in order to find out how they interact with products.This method of research is called:

Question

Quizplus · Accepted Answer

Ethnography is a method of qualitative research that involves observation and description of people in their natural settings. In this case, brand researchers are observing people in stores to understand how they interact with products. Cultural analysis looks at larger cultural trends and patterns, heuristic inquiry is a problem-solving approach that emphasizes intuition and creativity, and reality testing is a psychological term related to testing one's perceptions against reality. Therefore, option B is the best fit as it accurately describes the observation and description of people's behavior with products in their everyday environment.

Brand Researchers Spend Many Hours Observing People as They Walk