A company brings its health product to a new market overseas and discovers that the product is used to solve a different local problem that the company had never envisioned.This is an example of _____

Question

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Glocalization is the process of adapting a product or service to meet the local needs and preferences of a specific region or country. In this scenario, the company's health product was adapted to solve a local problem that was not originally envisioned. This is a clear example of glocalization. Culture jamming refers to the act of subverting mainstream cultural messages, Coca-colonization is the spread of American culture and values through globalization, and cultural convergence refers to the blending or merging of different cultures. None of these concepts fit this scenario as well as glocalization.

A Company Brings Its Health Product to a New Market