The branding of products is an attempt to deal with the problem of the "nothingness" that is a result of the global process of consumption.

Question

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Branding is a way of creating a unique identity and association for a product in order to distinguish it from its competitors and create a sense of meaning or value for consumers. This helps to combat the feeling of emptiness or commodification that can result from mass consumption and the accumulation of material goods.

The Branding of Products Is an Attempt to Deal with the Problem