Bundling is the practice of selling multiple separate goods together for a single price. This can be beneficial for both the seller and the buyer, as the seller can sell more products at once and the buyer can save money by purchasing in bulk. It is a common marketing strategy used by businesses in various industries. B, C, and D are not accurate descriptions of bundling.

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Bundling Is Where

Question 131

Multiple Choice

Bundling is where

A) firms sell multiple separate goods together for a single price.
B) a firm wraps its fragile goods in special packaging and charges a higher price than if the goods are put into regular packaging.
C) increases transaction costs for consumers.
D) is illegal in most U.S. states.

Correct Answer: