A firm's internal assessment goals tend to be the same as its external assessment goals.

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A firm's internal assessment goals may differ from its external assessment goals as the focus of internal assessments is to measure and improve organizational effectiveness, while external assessments aim to evaluate the firm's performance in the market and competitive landscape. Some examples of internal assessment goals include identifying areas for improvement in processes and systems, ensuring compliance with regulations and standards, and assessing employee performance and development needs. On the other hand, external assessment goals may include measuring customer satisfaction, benchmarking against industry peers, and identifying market opportunities and threats.

A Firm's Internal Assessment Goals Tend to Be the Same