Kao Corp., a deodorant manufacturer, invited teenage girls to make an ad that would encourage other girls to buy the product. This program is an example of ________.

Question

Quizplus · Accepted Answer

Consumer-generated marketing involves involving customers in the marketing process, such as inviting them to create ads or engage in social media campaigns. In this case, Kao Corp. is inviting teenage girls to create an ad that will encourage other girls to buy their deodorant product, which is an example of consumer-generated marketing. This approach can help companies build stronger relationships with their customers by giving them a voice and a role in the marketing process. It also allows companies to tap into the creativity and insights of their customers, which can lead to more effective and authentic marketing messages.

Kao Corp, a Deodorant Manufacturer, Invited Teenage Girls to Make an an Ad