Companies That Define Their Missions in Terms of Products or Technologies

Companies that define their missions in terms of products or technologies are considered myopic primarily because ________.

A) products and technologies result in low returns on investment
B) consumer preferences with regard to products and technology are difficult to predict
C) consumer preferences for different product categories vary from time to time
D) products and technologies eventually become outdated
E) most consumers are not comfortable using sophisticated technology during the buying process