According to the Boston Consulting Group approach, ________ serves as a measure of company strength in the market.
A) relative market share
B) product development
C) market diversification
D) product attribute
E) market segmentation

Question

Quizplus · Accepted Answer

The Boston Consulting Group (BCG) matrix is a strategic management tool used to analyze a company's portfolio of products or business units based on their market growth rate and relative market share. The matrix is divided into four quadrants: stars, cash cows, question marks, and dogs. The relative market share serves as a measure of a company's strength in the market and is calculated by dividing a company's market share by the market share of its largest competitor.
The relative market share is used to determine a company's position in the market and is a critical factor in the BCG matrix. The BCG matrix is used to help companies allocate resources effectively and make strategic decisions about which products or business units to invest in and which to divest.
In conclusion, relative market share serves as a measure of company strength in the market according to the Boston Consulting Group approach.

According to the Boston Consulting Group Approach, ________ Serves as a Measure