The BCG matrix approach is problematic in that it ________.
A) focuses on planning for the future at the cost of ignoring the present
B) focuses solely on current businesses and provides little scope for future planning
C) tends to undermine the importance of market growth rate as a measure of market attractiveness
D) tends to undermine the importance of relative market share as a measure of company strength in the market
E) fails to classify SBUs

Question

Quizplus · Accepted Answer

The BCG matrix primarily focuses on current businesses by categorizing them into four quadrants based on market growth and market share, which can limit its effectiveness in planning for future opportunities and changes.

The BCG Matrix Approach Is Problematic in That It ________