The major activity in strategic planning is business portfolio analysis, whereby management evaluates the products and businesses that make up the company.

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Business portfolio analysis is a major activity in strategic planning, where management evaluates the products and businesses that make up the company. This analysis helps to determine which products or business units should receive more or fewer resources and how to allocate resources for optimal growth and profitability. The most commonly used tools for business portfolio analysis are the BCG Matrix, the GE McKinsey Matrix, and the Product Life Cycle.

The Major Activity in Strategic Planning Is Business Portfolio Analysis