Teenagers are expected to respond in a similar way to a set of marketing efforts. In other words, this group represents a ________.
A) channel intermediary
B) line extension
C) market segment
D) product attribute
E) brand personality

Question

Quizplus · Accepted Answer

A market segment refers to a group of consumers who share similar needs, preferences, or characteristics that a company can target with a tailored marketing mix. Teenagers represent a distinct market segment because they have unique buying behaviors, preferences, and priorities compared to other age groups. As such, companies targeting teenagers will likely use marketing efforts that are designed to appeal to this specific market segment, such as using social media influencers or creating ads with youth-oriented themes and language. Therefore, the best answer is C) market segment.

Teenagers Are Expected to Respond in a Similar Way to a Set