Paul Robinson has identified a group of potential customers who seem to respond in a similar way to a series of magazine and radio advertisements for his company's product. Paul has identified a ________.
A) target market
B) market segment
C) niche market
D) product attribute
E) product design

Question

Quizplus · Accepted Answer

A target market is a specific group of consumers at which a company aims its marketing efforts and products.
A market segment is a subgroup of a larger market that has similar needs and characteristics, and to which a company can tailor its marketing efforts and products. In this case, Paul has identified a group of potential customers who respond similarly to the company's advertising. This indicates that they may have similar needs and characteristics, making them a market segment.
A niche market is a small, specialized segment of the market that has unique needs and characteristics that are not met by mainstream products or services.
A product attribute refers to a specific feature or characteristic of a product, such as its size, color, or functionality.
Product design refers to the process of creating a product's appearance and functionality based on consumer needs and preferences.
Therefore, based on the given information, the best choice is B) market segment.

Paul Robinson Has Identified a Group of Potential Customers Who