The process of arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers is known as ________.
A) market segmentation
B) differentiation
C) target marketing
D) market targeting
E) positioning

Question

Quizplus · Accepted Answer

Positioning is the process of creating a unique image and value in the minds of target consumers for a product or service relative to competing products. The goal of positioning is to occupy a distinct and favorable place in the target consumer's mind, which can lead to increased sales and market share.
Market segmentation involves dividing a market into smaller groups of consumers with similar needs and characteristics.
Differentiation involves creating a unique product or service that stands out from the competition.
Target marketing involves identifying and targeting specific segments of consumers with tailored marketing strategies.
Market targeting involves evaluating and selecting specific target segments to focus marketing efforts on.
Therefore, the best choice for the given question is E) positioning.

The Process of Arranging for a Product to Occupy a Clear