The main section of the marketing plan most likely presents a detailed ________ analysis of the current marketing situation.
A) breakeven
B) SBU
C) SWOT
D) regression
E) cluster

Question

Quizplus · Accepted Answer

The main section of a marketing plan typically includes a detailed analysis of the current marketing situation, which includes an evaluation of the company's strengths, weaknesses, opportunities, and threats (SWOT analysis). This analysis helps marketers to identify key areas where the company can improve and areas where the company can capitalize on opportunities in the market.
Breakeven analysis is a financial analysis tool used to determine the minimum amount of sales needed to cover all of a company's expenses. SBU analysis (Strategic Business Unit analysis) is a tool used to analyze business units within a company to determine how well each unit is performing. Regression analysis is a statistical technique used to determine the relationship between two or more variables. Cluster analysis is a statistical technique used to group similar objects or data points together.
While each of these analysis tools may be useful in various aspects of marketing, they are not typically used as the primary method for evaluating the current marketing situation in a marketing plan.

The Main Section of the Marketing Plan Most Likely Presents