Emerson Studios has designed its marketing organization along the lines of a ________ organization in which operational specialists head different marketing activities.
A) geographic
B) product
C) functional
D) customer
E) market

Question

Quizplus · Accepted Answer

Emerson Studios has designed its marketing organization along the lines of a functional organization in which operational specialists head different marketing activities. In a functional organization, employees are grouped by their specialized function, such as marketing, finance, or human resources. This structure enables each specialist to develop deep expertise in their area and facilitates communication and coordination within the department. In Emerson Studios' case, each operational specialist would be responsible for managing a specific marketing function, such as advertising, public relations, or market research. This structure allows the company to achieve efficiency in its marketing activities by having specialists who are focused on specific areas of expertise.

Emerson Studios Has Designed Its Marketing Organization Along the Lines