Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?
A) marketing environment
B) marketing orientation
C) strategic planning
D) target markets
E) marketing mix

Question

Quizplus · Accepted Answer

The marketing environment refers to the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. These external factors can be classified into micro-environmental factors, such as the company's suppliers, customers, competitors, and publics, and macro-environmental factors, such as demographic, economic, natural, technological, political, and cultural forces. Understanding the marketing environment is critical for marketers because it helps them identify opportunities and threats, anticipate changes and trends, and adapt their marketing strategies and tactics to the changing market conditions.

Which of the Following Terms Is Used to Describe the Actors