Marketers target Generation Z because they ________.
A) listen to their parents and follow their examples
B) dislike technology
C) spend an estimated $44 billion annually of their own money
D) prefer shopping in brick-and-mortar stores with actual products
E) have long attention spans and are easily targeted

Question

Quizplus · Accepted Answer

Generation Z, which consists of individuals born between 1997 and 2012, is the largest and most diverse generation in history. Marketers target Generation Z because they are estimated to spend $44 billion annually of their own money, which is a significant amount of purchasing power. This generation also tends to be more tech-savvy than previous generations, which makes them an attractive target for digital marketing campaigns. Additionally, Generation Z is known for their social consciousness and interest in brands that align with their values, which provides an opportunity for marketers to create campaigns that speak to these interests. Therefore, it is the spending power of Generation Z that makes them an important target for marketers.

Marketers Target Generation Z Because They ________