The physical environment affecting marketing activities is referred to as the ________ environment.
A) economic
B) natural
C) cultural
D) political
E) social

Question

Quizplus · Accepted Answer

The natural environment affecting marketing activities is referred to as the natural environment. The natural environment encompasses all aspects of the natural world, including climate, weather, landforms, and natural resources. Marketers must consider the impact of the natural environment on their products, services, and marketing strategies. For example, a company selling outdoor gear must consider how changes in weather patterns or natural disasters such as wildfires or floods may impact demand for their products. Additionally, companies must consider their impact on the natural environment and develop sustainable practices to reduce their environmental footprint.

The Physical Environment Affecting Marketing Activities Is Referred to as the ________