Companies that take a proactive stance toward the marketing environment are most likely to ________.

Question

Quizplus · Accepted Answer

Companies that take a proactive stance toward the marketing environment are those that actively engage in monitoring and analyzing the environment to identify potential opportunities and threats. By doing so, they are able to anticipate changes in the environment and develop strategies to change the environment in their favor. This allows them to adapt quickly to changes in the market and take advantage of emerging trends. Companies that passively accept the marketing environment may miss opportunities or fail to respond to threats in a timely manner, which can put them at a disadvantage compared to their more proactive competitors. Resisting organizational change, discouraging innovation, and considering technological advances more disruptive than beneficial are all examples of reactive, rather than proactive, approaches to the marketing environment.

Companies That Take a Proactive Stance Toward the Marketing Environment