Brad works with a reputable retailer and leads a team that collects market information from a wide variety of sources ranging from marketing research studies to monitoring online conversations where consumers discuss Brad's firm or its products. Brad's team uses this information to arrive at a better understanding of consumers' behavior and their buying motives. This, in turn, allows Brad's firm to successfully generate more value for consumers. Brad leads the ________ team.
A) product development
B) strategy implementation
C) human resource
D) customer relationship management
E) customer insights

Question

Quizplus · Accepted Answer

Brad's team collects market information from various sources to gain insights into consumers' behavior and buying motives. This implies that Brad's team is focused on understanding customers and generating value for them, which is the primary objective of a customer insights team. Therefore, the best choice for Brad's team would be the customer insights team. The other options such as product development, strategy implementation, human resource, and customer relationship management teams may have different objectives and functions. Brad's team is responsible for collecting and analyzing information about consumer behavior and buying motives, which allows the company to better understand its customers and generate more value for them. This is the primary focus of a customer insights team, which is why option E) is the best choice. Option A) product development is not an accurate fit because while understanding customer behavior is important for product development, Brad's team is not focused solely on developing new products. Option B) strategy implementation is not the best fit either because Brad's team is focused on understanding customers, not implementing strategies. Option C) human resource is unrelated to the description of Brad's team. Option D) customer relationship management is also not the best fit because Brad's team is focused on understanding customer behavior, not managing relationships with customers.

Brad Works with a Reputable Retailer and Leads a Team