A(n) ________ consists of people and procedures dedicated to assessing information needs, developing the needed information, and helping decision makers use the information to generate and validate actionable customer and market insights.
A) enterprise planning system
B) enterprise information system
C) marketing information system
D) corporate performance management system
E) geographic information system

Question

Quizplus · Accepted Answer

A marketing information system (MIS) is a system consisting of people, procedures, and technology designed to gather, analyze, and disseminate information relevant to a firm's marketing decision-making process. The MIS is used to assess the information needs of decision-makers, develop the needed information, and help decision-makers use the information to generate and validate actionable customer and market insights. The MIS provides decision-makers with a continuous stream of information about the marketplace, including information on customer needs, competitors, and environmental factors that may affect the firm's ability to compete. Therefore, option C) is the best choice that describes the given scenario.

A(n) ________ Consists of People and Procedures Dedicated to Assessing