Which of the following statements is true regarding competitive marketing intelligence?
A) The advantage of using competitive marketing intelligence is negligible.
B) The goal of competitive marketing intelligence is to improve recruiting efforts.
C) Competitive marketing intelligence relies upon costly internal databases.
D) Competitive marketing intelligence relies upon publicly available information.
E) Companies using competitive marketing intelligence routinely ignore consumers' online chatter.

Question

Quizplus · Accepted Answer

Competitive marketing intelligence is the process of gathering and analyzing information about competitors and the market to gain insights and develop competitive strategies. This information can come from a variety of sources, including publicly available information such as news articles, regulatory filings, and social media posts. While internal databases can be a source of information, they are not necessary for competitive marketing intelligence. The goal of competitive marketing intelligence is to gain a competitive advantage, not to improve recruiting efforts. Companies that use competitive marketing intelligence should pay attention to consumers' online chatter as it can provide valuable insights into customer needs and preferences. Therefore, statement D is the only true statement.

Which of the Following Statements Is True Regarding Competitive Marketing