Beth Williams works for a marketing research company in Chicago. Her current research involves finding the market potential for a client's new line of sports apparel. Given her objective, which of the following types of research is the most suitable for Beth?

Question

Quizplus · Accepted Answer

Descriptive research is a type of research that seeks to describe and measure people's attitudes, behaviors, or characteristics. In Beth's case, her objective is to find the market potential for a client's new line of sports apparel. Therefore, her research needs to be descriptive in nature, which means that she needs to collect data on customers' preferences, purchasing habits, and opinions about the product.
The purpose of descriptive research is to provide an accurate and detailed picture of a phenomenon or population, which is exactly what Beth needs to do in this case. By conducting descriptive research, she can identify the target market, determine the demand for the product, and assess the competition.
Causal research, constructive research, and statistical research are not suitable for Beth's objective because they are designed to answer different types of research questions. Exploratory research could be useful for Beth to gain insights into the market and identify potential areas of interest, but it is not the most suitable type of research for her objective.

Beth Williams Works for a Marketing Research Company in Chicago