A company sent a trained observer to watch and interact with consumers in their natural environments in order to gain deeper insights on consumer needs. This is an example of ________.
A) viral marketing
B) survey research
C) ethnographic research
D) experimental research
E) niche marketing

Question

Quizplus · Accepted Answer

Ethnographic research involves observing and interacting with consumers in their natural environments to gain insights into their behaviors and needs.

A Company Sent a Trained Observer to Watch and Interact