Redrunners Inc., a manufacturer of sports merchandise, is gathering customer opinions about the firm's new sports shoe line. A team of researchers in the company invited eight regular customers to talk about the new line of shoes, asking why they chose to buy the shoe and what they disliked most about its design. A moderator was present to monitor the discussion. Which of the following types of contact methods is Redrunners using?

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Redrunners Inc. is using group interviewing to gather customer opinions about its new sports shoe line. A team of researchers invited eight regular customers, and a moderator was present to monitor the discussion. Group interviewing is a qualitative research method that involves a small group of people discussing a particular topic or product. It is useful for gathering detailed opinions and perceptions and can provide in-depth insights into consumer behavior.