To overcome problems in focus group interviewing, some companies employ small groups of consumers who interact directly and informally with product designers without a focus group moderator present. Such groups are known as ________.
A) classes
B) consumer guilds
C) virtual communities
D) immersion groups
E) primary groups

Question

Quizplus · Accepted Answer

The description fits that of immersion groups, which involve a small number of consumers interacting with product designers directly and informally, without a moderator. The other options are not relevant to this description.

To Overcome Problems in Focus Group Interviewing, Some Companies Employ