After a research instrument is selected, the next step in the marketing research process is to ________.
A) select a sampling method
B) interpret the research findings
C) implement the research plan
D) evaluate alternatives
E) select a research approach

Question

Quizplus · Accepted Answer

After selecting a research instrument, the next step is to implement the research plan, which involves collecting and analyzing data according to the chosen method. The other options listed (selecting a sampling method, interpreting findings, evaluating alternatives, and selecting a research approach) may be part of the overall research process, but they do not come immediately after selecting a research instrument.

After a Research Instrument Is Selected, the Next Step in the Marketing