Which of the following is true about customer relationship management (CRM)?
A) Data mining has limited applicability in CRM activities.
B) Sophisticated analytical tools are sparingly used in CRM activities.
C) CRM reduces the number of customer touch points.
D) CRM aims to maximize customer loyalty.
E) CRM enables firms to compare various product and service categories.

Question

Quizplus · Accepted Answer

CRM aims to maximize customer loyalty by building and maintaining strong relationships with customers. This is achieved through various activities such as personalized communication, offering customized products/services, and addressing customer grievances promptly. Data mining and analytical tools are extensively used in CRM activities to gather customer information and analyze customer behavior. CRM also aims to increase the number of customer touch points for better engagement and interaction with customers. Comparing various product and service categories is not a primary objective of CRM.

Which of the Following Is True About Customer Relationship Management