Ralph Goldsmith works for Zenith Inc., a leading cosmetic company based in Illinois. At Zenith, Ralph's primary responsibility revolves around digging deeply into customer data to gain valuable insights about customer needs, motives, and attitudes. This data is, in turn, used by Zenith to personalize its customers' shopping experiences. Ralph's position at Zenith requires him to focus primarily on ________.

Question

Quizplus · Accepted Answer

Ralph's responsibility at Zenith revolves around gaining insights into customer needs, motives, and attitudes to personalize customer shopping experiences. This falls under the purview of customer relationship management (CRM). Therefore, the correct answer is E.

Ralph Goldsmith Works for Zenith Inc