Joe Kerry, owner of a small bakery, wants to obtain marketing insights to improve his business. Joe has a limited budget and would like to gather free secondary data. What is the best option for Joe?

Question

Quizplus · Accepted Answer

Internet search engines are the best option for Joe as they provide free access to a vast amount of secondary data on consumer preferences, market trends, and competitor strategies. Joe can use search engines like Google, Bing, or Yahoo to collect information from blogs, forums, social media, and news sources that relate to his bakery business. This method is cost-effective, convenient, and can provide a wealth of valuable insights to help improve his marketing strategies.

Joe Kerry, Owner of a Small Bakery, Wants to Obtain